British brand Story mfg. is making a remarkable entrance into the sneaker world with its first-ever collaboration with ASICS . Together, they revisit the iconic GEL-VENTURE 6 model with a craftsmanship and responsible approach, true to the DNA of Story mfg., known for its sustainable fashion and slow-made approach.
This redesigned version of the GEL-VENTURE 6 comes in two original colorways: âReddish Brownâ and âVanilla Violet Quartzâ . The natural, slightly washed-out hues pay homage to earth colors and vintage textiles , a true visual signature for lovers of outdoor style and eco-conscious fashion .
The eye-catching detail? A stunning gingham pattern applied to the shoe's panels. This retro fabric adds a nostalgic touch while adding texture to the technical sneaker , creating a clever blend of handcrafted aesthetics and performance.
One of the most striking elements remains the vertically woven lacing system, inspired by a personal memory of co-founder Saeed in Baghdad, where he admired the unique style of local skaters. Each pair comes with two sets of laces , for complete customization and a nod to the roots of streetwear .
In terms of design, we find the visual DNA of ASICS with its famous side stripes, but the tongue reveals a new set of identities: the Story mfg. logo sits on the right shoe, while the ASICS logo remains on the left. This asymmetrical branding brings a unique touch to this limited edition .
The shoe doesn't sacrifice comfort in any way: a notched outsole, GEL cushioning , and a breathable mesh upperâeverything is there to make this pair a lifestyle sneaker that's as suitable for the city as it is for adventure.
To mark the occasion, Story mfg. is hosting an immersive event on April 18 and 19 in East London . Visitors will leave with a vegan cookie , oat milk , a needle and a piece of fabric to embroider on a collective project, the Geodome , embodying the values ââof creativity , sharing and alternative fashion .
An exclusive preview took place in London on April 11 and 12, followed by an online sale on April 13 on the brand's website. The global release took place on April 18, confirming the anticipation and excitement surrounding this responsible sneaker .
This model attracts both collector sneaker enthusiasts and ethical fashion fans. Its atypical look , its artisanal quality and its strong personal history make it a pair already cult in the eco-responsible streetwear scene.
The Story mfg. x ASICS GEL-VENTURE 6 is more than just a shoe. It's a manifesto. Proof that sustainable fashion , urban creativity , and technical innovation can coexist in a single , characterful sneaker . For lovers of conscious fashion , this is an absolute must-have in 2025.
While waiting for this pair to be released, take advantage of a 15% discount on your order for Easter with the code EASTER đŁ