The 7 streetwear brands you absolutely must follow this year

Flatlay streetwear avec t-shirt Stüssy, sneakers Asics et accessoires lifestyle Miu Miu

The 7 streetwear brands you absolutely must follow this year

By 2025, streetwear isn't just a trend; it's a style staple. From oversized pieces and bold sneakers to inspirations drawn from skate, hip-hop, and luxury, certain brands stand out. And guess what? Several of them are already featured in our Mystery Boxes 👀

Here are the 7 labels to keep an eye on this year .

1. Carhartt WIP

Detail of the Carhartt WIP work trousers in black denim with contrasting topstitching and logo label

This is the urban and fashionable version of the American giant Carhartt. Neutral colors, solid cuts, thick materials : Carhartt WIP is a sure bet for a robust, minimalist and street look all at once.

2. Daily Paper

Model wearing a Daily Paper denim ensemble, layered streetwear-style against a colorful background

Born in Amsterdam, this rising brand blends African influences with urban culture . Bold graphics, carefully crafted materials, and engaging storytelling: Daily Paper has everything it takes to last.

3. Miu Miu

Léna Situations in a head-to-toe Miu Miu look during Fashion Week, with a leather ensemble and luxury streetwear accessories

Long perceived as a purely luxury brand, Miu Miu has now established itself as a benchmark in high-end streetwear . Its fusion of retro silhouettes, micro-pieces, Y2K accessories, and couture details appeals to younger generations seeking a sharp and unconventional style . It's everywhere: on the red carpet as well as in the most viral urban looks.

4. The North Face Purple Label

The North Face Purple Label jacket in purple with a plum corduroy collar, tonal embroidered logo, and central zip fastening – urban outdoor style from Japan

When the most technical outdoor brand meets Japanese design, the result is TNF Purple Label . Technical, minimalist, ultra-stylish pieces – at the crossroads of techwear and lifestyle.

5. Patta

Beige Patta x Nike T-shirt seen from the back, with the inscription 'Patta Culers del Món' and blue and red swoosh logos, worn by a model in front of a red and blue background

Also hailing from the Netherlands, Patta is now a leading name in European streetwear . Known for its powerful collaborations (Nike, New Balance), the brand continues to innovate with very limited releases.

6. Arte Antwerp

Cream leather jacket by Arte Antwerp with an illustration of hands forming a heart and green lettering, worn with a black beanie – graphic and contemporary style

A Belgian label that proves minimalism can be street style . Graphic prints, soft tones, stylized typography: Arte Antwerp is perfect for those who love bold simplicity.

7. Stüssy

Grey Stüssy sweatshirt with yellow logo worn with embroidered denim jacket, Californian streetwear look

The street legend. Present since the 80s, Stüssy remains at the top. Each collection is both modern and true to its Californian DNA, a blend of skate, surf and underground.

Why follow these brands?

  • They shape the trends of tomorrow

  • They are present in the most followed drops.

  • They have a strong but accessible style

  • They are often part of our surprise selection

What if you discovered them in your next box?

🚨 We regularly slip items from these brands into our surprise boxes!

Take this opportunity to discover our Mystery Boxes on sale for Black Friday !

Black Friday Hero Banner featuring the Box Mascot promoting Mystery Box for Sneakers and Clothing with up to -70% off.